Thefuntheory.com is an initiative by Volkswagen that “is dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better”. Here is one of their videos showing how to encourage people to “take the stairs instead of the escalator or elevator and feel better”.

Visit The Fun Theory to see more videos. If you have your own ideas on fun ways to change peoples behavior you can submit them in their contest for a chance to win money.

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This entry was posted on Wednesday, November 11th, 2009 at 2:31 am and is filed under Videos, Web Sites. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.